Know what users will do. Before you build.

Send the exact PNG or PDF. Ask the people it is for. See where they stop, what they will not say, and what to change before you build.

Small business customers36 MindSim twins

Today 9:41 AM

Upgrade-flow-v8.pngPNG · 2.4 MB

Would you buy this upgrade?

Delivered

28 of 36 stop at “Talk to sales.”

It feels like this isn’t for us. Let us buy now. Keep sales help optional.

Test the exact work

Attach the work. Ask the people it is for.

Send a PNG or PDF in Messages. Choose a customer group. See what they will do and the change to make.

Product decision roomUpgrade flow
4 customer groups · 148 MindSim twins
Attached designUpgrade-flow-v8.png
Small business customers36 MindSim twins

Today 9:41 AM

Upgrade-flow-v8.pngPNG · 2.4 MB

Would this upgrade flow make you more likely to buy?

Delivered

The price is clear. Then 28 of us stop at “Talk to sales.”

What we are thinking but not saying: if we cannot buy now, this probably was not made for a company our size.

Let us check out now. Keep sales help optional.

Experienced firsthand

They saw the signal.Before the build.

People who experienced MindSim firsthand saw it surface precise patterns, connect details quickly, and remove guesswork from understanding another person.

Individually backed byPeople who know category-defining companies.
Steve AndersonFounder, Baseline Ventures
Ali RowghaniManaging Director, Y Combinator
Naval RavikantCo-founder, AngelList
Scott BelskyChief Product Officer, Adobe
Eric PaleyPartner, Founder Collective
Hemal Shah profile picture
Firsthand MindSim experience
This is awesome. I love this thing.
Hemal ShahProduct · OpenAI

Firsthand reactions and individual backing. Company names identify experience; no institutional endorsement is implied.

Put the customer in the room. Before the work begins.

Use the same accurate MindSim twins from the first roadmap bet through launch. Every team starts with the person, not the opinion.

  1. 01
    Roadmap

    What deserves to be built?

    Without a MindSim twin

    The loudest opinion wins.

    With a MindSim twin

    Fund the pain customers actually feel.

  2. 02
    Design

    Will this design work?

    Without a MindSim twin

    The review becomes a taste debate.

    With a MindSim twin

    See where each customer stops or trusts.

  3. 03
    Build

    What will break confidence?

    Without a MindSim twin

    The happy path hides the risk.

    With a MindSim twin

    Catch the moment trust disappears.

  4. 04
    Launch

    What will move each group?

    Without a MindSim twin

    One message tries to fit everyone.

    With a MindSim twin

    Lead with the promise each group values.

See how the prediction held up.

In internal human cross-checks, the MindSim twin's predicted response matched the modeled person's actual response 90% of the time.

Inspect the full benchmarks

Internal benchmark comparing MindSim twin predictions with responses from the people modeled. Results may vary with the person, context, source quality, and how current the source material is.

Use MindSim with live research, analytics, accessibility review, and product judgment. MindSim predicts people. Your team decides what ships.

PredictedThen tested with the person
Predicted response
“I will stop at Talk to sales. If I cannot buy now, this is not built for a company my size.”
Observed behavior
Left the upgrade flow, then asked for a self-serve checkout.
MatchedThe conversion risk appeared before build.

Attach. Ask. Know.

Ship the version your users will choose.

Put the exact work in front of the right minds. Change it while change is still cheap.

Request a Product & Design pilot
A friendly product team deciding what to build next